How come when I search amazon for "Brazillian Jiu Jitsu"

[IronFist]

The first page of results is mostly Pavel's books?

I mean, I know why it's happening, but still, wtf? Can't they fix their search engine to only look in the titles of books? A BJJ champion posts a review of Pavel's books and suddenly they're returning "brazillian jiu jitsu" hits? wtf?

[scotty1]

Dunno if it'll help but Brazilian only has one 'L', I think. :)

[SevenStar]

being a spelling ho makes all the difference. most searches today will search not only the meta data, but the entire page - title, text and all. They then will list the results generally by the number of times your search text appears in a page. That's not the only listing criteria though - certain engines list certain ways. It spidered for "brazillian" and brought up the listing with the typo. What I'm not understanding is why it listed the capoeira book and the other pavel book first, and the one with the typo third...