2011 Year of the Iron Bunny

[GeneChing]

Xin nian kuai le!

Our Year of the Hare Horoscopes (http://ezine.kungfumagazine.com/info/horoscope/index.php) from our March April 2011 issue (http://ezine.kungfumagazine.com/magazine/article.php?article=944) are posted.

Also check out our new Year of the Hare 2011 shirts.
Year of the Hare 2011 (http://www.martialartsmart.com/95-2011erw.html)
Year of the Rabbit 2011 (http://www.martialartsmart.com/95-2011k.html)
We even have a promo vid: Year of the Hare (http://www.youtube.com/watch?v=baWrQnXaQ1M).

[Lucas]

RAM"79: Battles are won with your mouth."

hahahahah

I have been given astrological leave to be a big mouth all year. Muahaha

nice vid btw ;)

[David Jamieson]

新年快樂!!

and all that!

[GeneChing]

Several Chinese martial arts items are marked down for Chinese New Years at MartialArtsMart.com. (http://www.martialartsmart.com/new-year-sales-event.html)

[SPJ]

I was tired from work last nite

but had a good family dinner

and watched some CCTV4 new year show.

happy metal/gold/iron bunny year.

:)

[SIFU RON]

It is a pleasure to wish everyone Happy New Year again. My best to all.

Sifu Ron

[GeneChing]

They used to come in these bright red tins with a white rabbit hopping past a giant mushroom with a red cap and white polka dots. How can you not love that?

27 January 2011
China White Rabbit sweets hop into Lunar New Year (http://www.france24.com/en/20110127-china-white-rabbit-sweets-hop-lunar-new-year)
http://www.france24.com/en/files/imagecache/aef_ct_wire_image/images/afp/photo_1296105158701-1-0.jpg
An advertisement poster shows Chinese actress Zhao Wei posing with White Rabbit sweets at a supermarket in Suzhou. The makers of China's White Rabbit sweets -- hit hard by a massive tainted milk scandal in 2008 -- hope the beloved brand will make the leap into the 21st century in the coming Year of the Rabbit.
http://www.france24.com/en/files/imagecache/aef_ct_wire_image/images/afp/photo_1296105268929-1-0.jpg
A Chinese salesgirl sells bags of the popular White Rabbit sweets to customers at a shop in Shanghai. The sweets, first made in Shanghai in 1943, will be promoted in a pioneering overseas ad campaign and featured in a Chinese animated film tie-in to mark the coming Year of the Rabbit.
http://www.france24.com/en/files/imagecache/aef_ct_wire_image/images/afp/photo_1296105467090-1-0.jpg
A worker dressed in a White Rabbit costume promotes the Chinese sweets outside a supermarket in Shanghai. White Rabbit's storied history is due in part to the edible rice paper wrapper that envelopes the sweets, fascinating children in China and around the world and helping to make it one of the country's most recognised brands.


AFP - The makers of China's White Rabbit sweets -- hit hard by a massive tainted milk scandal in 2008 -- hope the beloved brand will make the leap into the 21st century in the coming Year of the Rabbit.

As the rabbit is the star of the Chinese lunar calendar only once every 12 years, 2011 will be the start of an ambitious period for the milk-flavoured "creamy candies", a senior executive at Guan Sheng Yuan Group said.

The sweets, first made in Shanghai in 1943, will be promoted in a pioneering overseas ad campaign and featured in a Chinese animated film tie-in. The company also plans to more than double production and widen its offerings.

"Every year we rank as the number one milk candy in China, so we are always positive about the growth outlook," group general manager Lan Xue told AFP.

"Throughout its history, White Rabbit has always been just a soft candy, but now we're promoting new products like White Rabbit hard candy and bubble gum."

The confectioner has moved on from a trying 2008, when it halted sales in China and 50 other countries after the sweets were found to contain melamine -- an industrial chemical illegally added to Chinese dairy products to make their protein content seem higher.

The scandal bankrupted Sanlu, once one of China's largest milk firms, after six infants died and nearly 300,000 fell ill -- but White Rabbit survived.

The sweets, which contain 45 percent milk powder, were relaunched in China a month later with "melamine-free" labels and banners in stores reading "a healthy White Rabbit is jumping back into a big market".

State-controlled Guan Sheng Yuan does not release specific financial figures, but Lan said White Rabbit sales rose 20 percent on-year in 2010 and net profit climbed 18 percent.

James Roy, a senior analyst at China Market Research Group in Shanghai, said Guan Sheng Yuan's plans for White Rabbit showed it was moving in the right direction.

"I think a way for a very traditional brand like White Rabbit to regain trust from customers would be to modernise the image somewhat," Wolf told AFP.

"I think it makes sense for them not to shy away and be very low-profile but take the brand in a new direction. It is something that is very difficult to bounce back from fully once you get tarred with that image."

White Rabbit's storied history is due in part to the edible rice paper wrapper that envelopes the sweets, fascinating children in China and around the world and helping to make it one of the country's most recognised brands.

The sweets were presented as a state gift to US president Richard Nixon in 1972.

The company's Year of the Rabbit campaign starts with the third animated "Pleasant Goat and Big Bad Wolf" film, a hit children's series that opens in mainland cinemas next week to coincide with the Chinese New Year holiday.

The mascot for White Rabbit's new lollipop line is a character in the film, Lan said.

Guan Sheng Yuan will launch its first-ever White Rabbit ads in Singapore and other markets with large ethnic Chinese populations to "remind them of home", Lan said. Previously, only distributors promoted the brand overseas.

The confectioner will also step up promotions in rural China, where incomes are rising fast and the number of supermarkets is growing with them, the executive said.

"In the Year of the Rabbit, we will place more White Rabbit promotional displays in supermarkets and food shops than ever," he added.

White Rabbit's makers also broke ground last month on a new Shanghai factory to replace its 1950s facilities. The plant will push up production of the sweet by 2.5 times the current level once it is completed in 2012.

[SPJ]

Zhao Wei

I am a big fan.

I like her movie "Mulan".

a female general that weeps about lost soldiers.

http://www.youtube.com/watch?v=J5ySQHCFikU

a very good performance.

:cool:

[Yum Cha]

So, not many people chasing white rabbits.....might be a hit in SF.

[David Jamieson]

It's a good and auspicious year for us dragons.


mmmmm, come to daddy 2011!

[SPJ]

some tidbits

1. the most famous rabbit is the jade rabbit. jade means perfect or something so esquisite in chinese culture.

jade rabbit (yu tu) lives with chang er in the great coldness palace on the moon.

2. smart rabbit has 3 hiding places, we always have to have plan a, b, c in case of the first plan fails-- jiao tu you san ku.

3. turtle won the race over rabbit, b/c of diligence and persistence, some virtures

---

:)

[Lucas]

so on easter is the best egg from the easter bunny a jade egg :eek::eek::eek::eek::eek::eek::eek::eek::eek:

[TaichiMantis]

...my hubby is year of the rabbit, 20 yrs married for us this week :eek::D

[SPJ]

jade is said to harness or harbor your Qi

almost all cheses kids got a piece of jade when they were born

we carry that jade for life, it is called pei yu.

:)

[SPJ]

http://www.youtube.com/watch?v=yRkovnss7sg&feature=related

somehow, talking about bunny in the west

most people would think about play boy

:D

[SPJ]

http://www.youtube.com/watch?v=gxYIVwJ-Dxg&feature=more_related

happy new year.

yang cheng fu from 1931 book. that is 80 years ago.

:)

[GeneChing]

Enter to win THE 12 CHINESE ANIMALS, a book by Zhongxian Wu (http://www.kungfumagazine.net/index.html). Online entries must be received by 6:00 p.m. PST on 02/24/2011. Good luck everyone!

On a related note, I'm going to see the S.F. Parade (http://www.chineseparade.com/) tomorrow. I've very excited as I seldom get to just enjoy such things anymore (always reporting and such). It was the last year of the bunny when I was in the parade. I think that was the last time I actually was there. It's been rainy this week. There was a king tide in S.F., but we're hoping things clear up by tomorrow.

[SPJ]

I am travelling to las vegas.

local chinese always have dragon and lion dance

let us hope, not raining too much'

other wise, they have to reschedule

then I will miss it.

happy new year or jade rabbit year or yu tu nian.

:)

[SPJ]

for people like to watch movies for new year

1. romance of 5 couples

http://www.youtube.com/watch?v=WHGN13xqlbo&feature=related

2. valentine's day

http://www.youtube.com/watch?v=YLogs4iPgf4&feature=related

3 comedy

http://www.youtube.com/watch?v=ebeMxjbQbBI&feature=related

http://www.youtube.com/watch?v=gg6gr0hJXwc&feature=related

---

:)

[GeneChing]

There's just nothing like the S.F. Chinese New Year Parade when it's raining. It's hysterical fun, if you're prepared for it. There were only two kung fu groups this year, Tat Wong and U.S.A. Shaolin. Wong Sifu used to MC the parade, but this year, they were towards the latter part and I didn't recognize anyone (I only know a few of their seniors). U.S.A. Shaolin (Shi Yanran's group) was in a very prestigious place towards the end, just before Gum Long. There were a few lion dance troupes, most notably S.F.P.D. and Leung's White Crane. I was bumming me out to see so many banks (including my own) with these fabulous gold floats (when it's your own, you start thinking 'wait, I paid for that.' I was really bummed when the International School of the Peninsula got stalled right in front of us - they're a Chinese and French language immersion school and had some drummers and a cymbalist that just didn't know how to play Chinese percussion. They had about three rhythms which they kept playing poorly. I hate to be critical, as they were kids, but that was way too loud and too long. My fav was Riordan's marching band who did a ripping version of Lady Gaga's Bad Romance.

One of my kung fu brothers was in the parade (he's a member here but hasn't posted in quite a spell). I yelled at him, but he didn't hear me over the cacophony.

[SIFU RON]

I ATTENDED THIS ONE, FILMED SOME OF IT AND HOPE YOU ENJOY THIS VIDEO.

http://www.youtube.com/watch?v=goZuG0NBZj8

MY BEST TO ALL

RON

[GeneChing]

This is the only thread that mentions candy (http://www.kungfumagazine.com/forum/showthread.php?59666-2011-Year-of-the-Iron-Bunny&p=1076613#post1076613) - that was a guilty pleasure of mine as Asian candies go.

I would totally try the lip balm. :)


White Rabbit lip balm, spicy duck lipstick – Chinese food brands’ crossover beauty products (https://www.scmp.com/lifestyle/fashion-beauty/article/2168110/white-rabbit-lip-balm-spicy-duck-lipstick-chinese-food)
The first batch of White Rabbit lip balm sold out within seconds, and the nostalgic food brand isn’t alone when it comes to viral marketing of beauty products
PUBLISHED : Saturday, 13 October, 2018, 10:45am
UPDATED : Saturday, 13 October, 2018, 7:14pm
Linda Lew
https://twitter.com/Lindadalew
https://www.linkedin.com/in/lindadalew

https://cdn4.i-scmp.com/sites/default/files/styles/980x551/public/images/methode/2018/10/12/9c4ba570-c84f-11e8-9907-be608544c5a1_1280x720_120859.JPG?itok=Z_Zr8SQP

The White Rabbit milk-flavoured candy has been a long-time favourite of Chinese children; however, the brand’s newest offering, infused with the essences of olive and sweet almonds, is not a piece of confectionery – it’s a lip balm.

In collaboration with Shanghai cosmetics company Meijiajing, the limited-edition product went on presale last month on Tmall, a Chinese e-commerce platform. The first batch of 920 sold out in seconds.

“How to make our brand younger, as well as adding nostalgia and emotion, is something we have been exploring,” says Shen Qinfeng from White Rabbit’s parent company, Guanshengyuan.

White Rabbit is one of several Chinese food companies to have introduced surprising crossover beauty products recently. Luzhou Laojiao, a 68-year-old Chinese liquor company, released a perfume earlier this year, while Zhou Hei Ya, a Hong Kong-listed company best known for selling spicy duck, introduced a line of “Hot Kisses” lipsticks in June.

https://cdn4.i-scmp.com/sites/default/files/images/methode/2018/10/12/2d4fdbbe-c84f-11e8-9907-be608544c5a1_972x_120859.jpg
White Rabbit lip balm.

In a country going through a rapid consumption upgrade and digitisation of shopping habits, companies are increasingly coming up with exciting concepts to attract young consumers who have higher spending power and are buying online.

“I feel for Chinese brands that have a lot of history like ours, we not only need to stay classic but become viral as well,” Meijiajing brand manager Li Chenshen told KNews on the launch of the White Rabbit lip balm.

Going viral translates into sales. According to the China Internet Report from the Post and 500 start-ups, Pinduoduo – a social e-commerce company that allows user to participate in group buying deals – has reached 100 billion yuan (US$14 billion) in gross merchandise sales in two and a half years. For Alibaba’s Taobao e-commerce platform (Alibaba owns the South China Morning Post), it took five years to reach this figure.

https://cdn4.i-scmp.com/sites/default/files/images/methode/2018/10/12/3319fa82-cd29-11e8-9460-2e07e264bd11_972x_120859.JPG
White Rabbit candy. Photo: Xiaomei Chen

It is no coincidence, then, that Chinese food companies are choosing beauty products for crossover campaigns. Market research firm Euromonitor assessed the beauty and personal care industry in China to be worth 361.5 billion yuan in 2017. Lip products are growing especially fast, with a 35 per cent increase in the category’s total market turnover in the last year.

“Lip products continued to record the most dynamic growth in 2017[ …] In addition, limited editions will also boost sales,” wrote a 2017 Euromonitor industry report.

The trend of food-themed beauty product crossovers seems to have been started by Pizza Hut, who launched a perfume with the tagline, “Smell ya later!”, in 2012. The campaign began as a joke on the company’s social media and eventually led to an unspecified number of the product being made.

Here are four beauty crossover products from Chinese food and beverage companies.

https://cdn3.i-scmp.com/sites/default/files/images/methode/2018/10/12/946191a8-c84f-11e8-9907-be608544c5a1_1320x770_120859.JPG
The first batch of White Rabbit lip balm sold out in seconds.

White Rabbit lip balm

News of the limited-edition lip balm generated hundreds of comments on Weibo, China’s version of Twitter, and the presale sold out in seconds. The packaging is designed to invoke maximum nostalgia as it looks exactly like the iconic candy that generations of Chinese children have grown up with.

“What if I mistake it for the White Rabbit candy and eat it?” one Weibo user posted.

Another release has been planned for November.

https://cdn4.i-scmp.com/sites/default/files/images/methode/2018/10/12/36d5daa8-c84f-11e8-9907-be608544c5a1_972x_120859.jpeg
Zhou Hei Ya spicy lipstick.

Zhou Hei Ya “Hot Kisses” lipsticks

The Wuhan-based food company is known for its spicy braised duck and went public on the Hong Kong stock exchange in 2016. The Zhou Hei Ya “Hot Kisses” lipsticks were launched together with Chinese beauty company Unifon. It comes in three different shades.

The product was promoted by Tmall and Vogue, which filmed an advertisement featuring a model taking a bite out of a Zhou Hei Ya braised duck before applying the lipstick.

https://cdn2.i-scmp.com/sites/default/files/images/methode/2018/10/12/24e6a11a-c84f-11e8-9907-be608544c5a1_972x_120859.jpg
Luzhou Laojiao Perfume.

Luzhou Laojiao sorghum liquor perfume

The liquor company is named after Luzhou in Sichuan province, where sorghum liquor has been brewed for hundreds of years. The brand has a macho image, as the drink is popular with older Chinese men; however, the Luzhou Laojiao perfume, released this year, has a very feminine design with a light pink bottle and flowers on the packaging.

“Luzhou streets are filled with the fragrance of liquor. Now, Luzhou Laojiao will use a brand new way to interpret the charms of our city,” the company wrote in the advertising for the perfume, which is no longer on sale.

https://cdn4.i-scmp.com/sites/default/files/images/methode/2018/10/12/e43ec5de-c84e-11e8-9907-be608544c5a1_972x_120859.jpg
Fulinmen make-up remover.

Fulinmen make-up remover

Fulinmen is a manufacturer of cooking oils and its products can be found in many Chinese households. It worked together with cosmetics brand Afu on a make-up remover that was sold on Tmall.

The product features gold “fu” characters on its packaging, which is Chinese for happiness and makes up part of the cooking oil brand’s name.