For Those Who Advertise Their Schools
I know we have a few instructors who actively advertise and recruit for their respective schools. I was wondering if they, or anyone with marketing experience, would be willing to discuss the "tricks of the trade" of getting potential students into their schools.
Get listed in our magazine
We list everyone that distributes our magazine.
To be a distributor, all you have to do is carry a minimum of ten copies of our magazine, which you get at wholesale rate by contacting Joan Chien at 1-800-628-6652 X108. You can even make money on the deal if you can sell them, but I'll be honest with you here and say that unless you have a very active pro-shop in you school - and by active, I mean one that's big enough to attract a significant number of patrons that are not your students - you probably won't sell them all. However, they also make good incentive awards or perks for your instructors and at about $10 a month, that listing reaches a lot of people.
I get a lot of cold calls and emails from people looking for schools. I refer them to our distributors. ;)