The Head Of CrossFit Has Stepped Down After Telling Staff On A Zoom Call, “We're Not Mourning For George Floyd”
In a recording obtained by BuzzFeed News, Greg Glassman can also be heard sharing wild conspiracy theories about Floyd and the coronavirus.
Ryan Brooks
BuzzFeed News Reporter
David Mack
BuzzFeed News Reporter
Last updated on June 9, 2020, at 8:27 p.m. ET
Posted on June 9, 2020, at 5:33 p.m. ET
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Linda Davidson / The Washington Post via Getty Images
Greg Glassman, CrossFit's CEO and founder, in 2015.
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Hours before he posted a controversial tweet on Saturday night that has sparked backlash against his company, Greg Glassman, CrossFit's CEO and founder, told gym owners on a private Zoom call, “We're not mourning for George Floyd — I don't think me or any of my staff are,” according to a full recording of the meeting obtained by BuzzFeed News.
“Can you tell me why I should mourn for him? Other than that it’s the white thing to do — other than that, give me another reason,” he asked a Minneapolis gym owner who had questioned why the brand hadn’t posted a statement about the protests across the country after the death of George Floyd.
On Tuesday night, shortly after publication of this story, the company released a statement from Glassman saying that he had "decided to retire" and was stepping down as CEO.
"On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members," Glassman said. "I cannot let my behavior stand in the way of HQ’s or affiliates’ missions. They are too important to jeopardize."
The 75-minute Zoom call, which was sent to BuzzFeed News via its secure tipline, was part of an initiative that CrossFit had started after the coronavirus pandemic shuttered gyms across the country. CrossFit affiliate owners who spoke with BuzzFeed News said they were invited at random to the check-in calls over the past three months with Glassman and other staffers from CrossFit's corporate headquarters.
The call was held hours before Glassman responded to a tweet on Saturday night that called racism a public health issue, writing, “It’s FLOYD-19.” His tweet drew immediate backlash from gym owners and caused Reebok to end a partnership deal with the company. CrossFit subsequently posted an apology on Glassman’s behalf, calling his words “not racist but a mistake.”
“Floyd is a hero in the black community and not just a victim,” he said in his public apology. “I should have been sensitive to that and wasn't. I apologize for that.”
But during the Zoom call hours earlier, which had been between 16 affiliates and staff members, Glassman repeatedly expressed doubts about whether systemic racism existed and questioned the motives of protests around the country.
“I doubt very much that they’re mourning for Floyd,” Glassman said on the call about protesters and CrossFitters who were looking for the company to speak out. “I don’t think that there’s a general mourning for Floyd in any community.”
He also recounted unfounded conspiracy theories on the call that included speculation Floyd was killed to “silence him” due to a purported, baseless role in a criminal conspiracy involving counterfeit money.
Glassman speculated that the nightclub where both Floyd and his alleged killer, former Minneapolis police officer Derek Chauvin, worked has “been under investigation by the FBI for over a decade for laundering money.”
“It's very interesting that George gets popped with counterfeits, and who comes but the head of security from the dance club? Watch: This thing's going to turn into first-degree murder,” he said. “That's what it's going to turn into. And it's going to be because I'm predicting this. We have friends in the FBI in your neighborhood, and they're of the view that this was first-degree murder and it was to silence him over the counterfeit money. That's the belief. That's what the cops think.”
Glassman and representatives for CrossFit did not respond to repeated requests for comment for this story, until hours after it was published. Then, CrossFit released the news of Glassman's "retirement" and a public statement titled "Why Didn't CrossFit Just Say Something?"
"We disappointed you," the company said. "It hurt you and us. We need to talk."
The letter called Glassman's comments "incredibly insensitive and hurtful," but said he should not be judged on those comments alone.
"Greg believes in equality," the statement added. "Greg made a mistake. His communications will have to be reconciled with the person we know. He is being put on trial online, and we challenge you to be thorough in your review of a man who is imperfect but sincere in his love of helping others to become better while creating opportunities for others to do the same. He does make mistakes, but he has done more than anyone for this community and created unimagined opportunities for others. If you measure Greg Glassman, do it thoroughly."
BuzzFeed News is publishing select clips from the call with Glassman, but not the full audio, in order to protect the identity of the source who shared it.