I agree, there's a lot of wannabe this and that's on the net, but all internet posturing aside
I would have to say It's
not all there despite how hard you look. There is something there and there is a lot of good stuff and yes, it's the approach to training and even more importantly, the method.
There are also some kungfu clubs that do make the bridge and maintain both the traditional and the modern aspect of martial art. I can think of a couple of kungfu sifu who take this walk and have had pretty good success in both areas.