Martial Arts TV to kick off on Pulse
UK satellite gaming channel Pulse is to launch a series of programmes focusing on all aspects of martial arts.
Pulse, which also carries cross-platform gaming platform XLeague.TV, Cultra films and male-skewed MAV TV, is set to launch Martial Arts TV as the latest addition to its collection of branded programming blocks, with a view to potentially extending Martial Arts TV into a standalone channel.
Martial Arts TV, set to debut in the 17.00-18.00 and 23.00-0.00 slots on Sky, will begin with a series of programmes focused on Thai kick boxing and will phase in live interviews with martial art stars.
It will also include tips and hints, show classic movies and give updates from the sport's global community.
The shows will be targeted at both male and female viewers, martial arts associations, clubs and bodies, and the online community.
Ray Mia, channel head at Pulse, said: "Martial Arts TV will bring a new element to the growing mix of Pulse brands. The combination of profiling sporting pros and offering advice for beginners should ensure we reach martial arts devotees and general gaming fans alike."
Nick Payne, chairman of Martial Arts TV, said: "Our relationship with Pulse is an ideal way for us to expand our broadcast reach in the UK on the Sky platform and helps us connect with Pulse's video game community."