Average Life of a Kung Fu Student

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My experience since opening my school in september 2004 (so two years in one week time) has been roughly as follows:

30% quit within 6 months
20% quit within 1 year
10% quit within 1.5 years
40% remain past 1.5 years

I do however think we have unusually high retention rates; also our classes are currently attended by students ranging in age from 16 to 46, so it's a relatively "stable" demographic compared perhaps to younger kids who try many things and have less dedication to a single long-term activity.

On a side note mentioned above ... we have 4 female fashion models doing the class (one joined because she thought it was a great workout and then brought along her friends, to whom we have given amply discounted fees - they usually get free gym memberships through their modelling agency): they certainly make a huge impression on people coming for trial classes Also the male students certainly put in extra efforts when the girls are around ...

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