Originally Posted by
TenTigers
I offer a free intro, and if I think the person needs it, I will offer a either a few more free classes, or a free week pass. I also have free week passes, which I pass out to my students to give to their friends.
One more body on the floor doesn't cost you anything, and if it means signing them up, why not? The message it sends to the prospect is that you are NOT a McDojo/Kwoon, but more interested in THEIR well-being, rather than their MONEY.
Check. I get that idea.
I used to do that but NEVER signed a student up of off a free intro. I Switched to an "Introductory Special" of $65 for the first month including uniform. My feeling is this gave them more time to get a feel for things, put them in the uniform (just pants and shirt) and wasn't asking for a hunk of change or a long term commitment.
I have a personal approach when teaching my students, working hands on with them and making sure they are never feeling neglected, or simply another number. The worst thing is having a large class, with the guys in the back row, flopping around like flounders, with the teacher in the front,calling out orders. I have a senior in the front, while I walk around making spot corrections, making sure I hit each and every student. This is what "sells" them on the school and not a slick, fast talking,used car salesman approach.
We don't have very large classes and our space would only hold 16-18 tops anyway. So, I'm usually mixing in with drills and such anyway. Each students definitely gets some personal input from me every class. Plus, I still spar with every single student I have.
well, at least this is what feels rightto me. At the end of the day, when I look at my guys, and when I look in the mirror, I need to feel I am doing the right thing.