December 9, 2009, 8:43am
Li Ning to open Portland store
Portland Business Journal
Chinese sportswear company Li Ning plans to open its first U.S. store in Portland next month, furthering its encroachment on the turf of Nike Inc. and Adidas.
CEO Zhang Zhiyong told Reuters in an interview published Monday that the company — which already has a research and development operation in Portland — isn’t well-known in the U.S. and the Portland store would be the company’s attempt at “testing the water” of the U.S. athletic footwear and apparel market.
Zhang told Reuters that Li Ning hopes to build its overseas presence through acquisitions, developing its own new products or both. He said sports apparel with an “Oriental element” would be one of the first products tested in the U.S. using the Chinese martial art Tai Chi as a theme.