This is an interesting take on the "importance" of major sports events in the lives of Americans and by extension, other Westerners.
I had also heard before that the Romans used major sports/Gladiatorial events as a way of keeping the public mind occupied and away from the more relevant events that would be effecting their lives much more than the meaningless combat events they were hooked on.
It seems that the same policy continues in modern day America (and other countries):
http://www.youtube.com/watch?v=mrhZV...eature=related
.