Listen to clips of Glassman on the call, edited together by BuzzFeed News to protect the identity of the source who shared it.
During the call, Glassman also complained about looting and buildings that had been set on fire. He questioned the legitimacy of the protest movement that has gripped the nation in the three weeks since Floyd’s death.
“Moved to action? Burning the city down, is that the action? Destruction of Black- and minority-owned businesses, is that the action?” Glassman asked while speaking to a gym owner from Minneapolis who detailed what their members had been doing to help the community in the aftermath of nights of looting and protests.
“I would prefer a trial of a murderer rather than burning the city down. I think that the law has a better response. I think burning your city to the ground and burning a police station to the ground because a cop killed what was very likely going to be a coconspirator in a counterfeit ring — I just don't get the burning thing. How about the Black cop that was killed?” Glassman said later in the call, adding that he wasn’t going to “fund antifa” — another conspiracy theory — because “a guy got killed.”
Glassman told the owners on the call that “killing George was wrong” before adding that “burning the town down was wrong, killing the Black cop was wrong, and the Black-on-Black murder every weekend in every one of our cities is a tragedy.”
He told the Minneapolis gym owner on the call that he thought the city’s plans to defund the police department were “terrifying” after they outlined how their community was trying to rebuild from Floyd’s death.
“It sounds like more of the same. It sounds like punishing the cops. It sounds like blaming the police for all of the problems in blighted communities, and I don’t think anything could be ****her from the truth. Have you ever done a ride-along with cops in a rough neighborhood?” Glassman said. “You don’t have to answer, but I have many, many times, and that is crazy tough work and almost all of the men and women are professionals.“
During a lengthy discussion on the coronavirus, Glassman again shared more unfounded theories. “The Chinese let this virus get out of the laboratory, and that indeed did happen,” he said. (US intelligence officials have said they have not formally concluded whether the virus emerged from the Wuhan Institute of Virology.)
Glassman also trashed epidemiology as “a social science,” said upstate New Yorkers should secede from the rest of their state due to the strict lockdown measures in New York City, and urged gym owners to only pretend to comply with health precautions when they reopen.
“It was a panic. Absolute panic right from the start. And I think it's inevitable that it's going to turn out that this has cost way more lives than have been saved. Way more,” he said. “At some point, you've got to do what's right, and it may not come with approval. It may not be seen as the right thing to do, but you still have to do it. It's the burden.
“I was asked by the Italians, 'What would you do, coach?' And I said, 'I would agree to any restrictions put on me by the health authorities, and I would open my gym, and then 10 minutes later I would do whatever the **** I wanted. That's what I would do.'"
Mike Young — the owner of a fitness facility in Morrisville, North Carolina, that contains a CrossFit affiliate — was one of the people on the call. He’d had the franchise for more than a decade and had been excited to speak with the CrossFit CEO and owner. “I get to meet this guy who’s probably been the biggest influence in this field,” Young told BuzzFeed News, “and then it turned into a ****show, really, where the guy is just — conspiracy theory after conspiracy theory.
“My first thought was, I thought maybe I was being punked, but I knew how he was and I thought this is just bat**** crazy. I’m sitting there, like, my jaw is dropping. Is this happening? What is this guy saying?
“It was just surreal,” he said.
Young, whose audio had not been working for most of the call, said he had to leave early to attend another meeting. He said he later wrote to the Minneapolis gym owner to apologize for not being able to defend them on the call.
“It was beyond awkward,” he said. “The way I would describe it, I was privy to information from a private conversation that the world should know about. This guy has a couple thousand of these CrossFit affiliates, and he’s the figurehead, and he’s speaking like a lunatic at a time when things like COVID-19 and George Floyd, Black Lives Matter, are basically already causing unrest. And the things he’s saying are unsubstantiated conspiracy theories — inflammatory nonsense, really.”
Young said he went to bed on Saturday night with the conversation weighing on him. When he woke up on Sunday, he decided to take a stand and publicly announce he would no longer work with CrossFit. He prepared a post on Medium, but Glassman had already written his “FLOYD-19” tweet. But because Young did not record the call, he said, he tried to not go into specific details in his Medium post about what Glassman had said in order to avoid a potential lawsuit.
“The tweet is bad. It’s insensitive,” he said. “But as someone who listened to the call, you know the tweet is nothing compared to the phone call."
Near the end of the call, when a gym owner suggested they were considering dropping their affiliation with CrossFit, another CrossFit headquarters staff member spoke to defend Glassman. “You’re not even approaching this with any compassion. You’re approaching this strictly with your agenda,” they told the gym owner. “Do you know how many Black people are going to be saved by CrossFit?”
CrossFit’s days of backlash started when Alyssa Royse, an affiliate owner from Seattle, posted an email that she had received from Glassman in response to a letter she wrote detailing why her gym would be leaving the brand.
“You're doing your best to brand us as racist and you know it's bull****,” Glassman wrote back. “That makes you a really ****ty person. Do you understand that? You've let your politics warp you into something that strikes me as wrong to the point of being evil. I am ashamed of you.”
Glassman went further on the call with affiliates that did not include Royse, saying that her letter had “all of the class, all of the moral value of putting a sign in someone’s yard that says ‘known pedophile.’”
“It’s a horrible ****ing thing to do to someone, to call them a racist when there’s no evidence, when there’s not one scintilla of evidence to suggest anything like that, and that’s what she did to me. And what I sent her back was a ‘**** off!'” Glassman told the members of the Zoom call. “You call me a racist and I'mma tell you, ‘**** you!’ You tell me to spin around twice or I’m a racist and I’ll go, ‘**** you!’ We can get to '**** you' a bunch of ways. What it leads me to believe is that this isn’t about race.”
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