Maggi's Fists of FUSIAN

[GeneChing]

Fists of FUSIAN Trailer

Maggi Fusian Noodles on facebook

Shades of What's Up, Tiger Lily?

[GeneChing]

Fists of Fusian
Haven't watched this yet. I will as soon as I get an 19 minute break.

11 July 2013 - 11:59pm Updated | posted by Steven Raeburn
Noodle brand gets fans to write Kung-Fu movie via Facebook

It is being claimed as “The first-ever Kung Fu movie written by the internet”, with a claimed 4.1 million viral impressions after a year long campaign designed by Mercer Bell.
At the time of writing, Fists of Fusian - The Movie, with a script crowdsourced via Facebook, currently has 310 views on Youtube.
Carmela Soares, digital creative director at MercerBell said the campaign, designed for client Maggi Fusian Noodles, had to find a way to engage their Gen Y audience.
"So we bought a Kung Fu movie in Mandarin and decided to let the audience tell the story,” she said.
“We broke the film into episodes and let people write the subtitles in English.
“Fans could vote for their favourite clips and the winning clips have been edited back together, to form the world's first crowd-sourced Kung Fu film."
The completed film, 18 minutes in length, was posted on Youtube on 14 June

Maggi Fusian's Kung-Fu movie
11 July, 2013

MercerBell has wrapped a year-long campaign for Nestle noodle brand, Maggi Fusian, with a Facebook fan generated Kung Fu movie.

Fists of Fusian – The Movie brings together the best audience contributed captions from each episode.

The video captioning app received more than 22,800 views, 577 videos were captioned with an average of 756 votes per episode.

The campaign has generated more than 4.1m impressions for Nestle Maggi Fusian.

“As a newcomer in the Asian noodles category, MAGGI had to find a way to engage their Gen Y audience,” Carmela Soares, digital creative director MercerBell, said.

“So we bought a Kung Fu movie in Mandarin and decided to let the audience tell the story. We broke the film into episodes and let people write the subtitles in English. Fans could vote for their favourite clips and the winning clips have been edited back together, to form the world’s first crowd-sourced Kung Fu film.”