I think the phrase "TCMA is about more than just combat" is not harmful to kung fu at all. The beauty of it is that for different people it can be different things. Some people prefer the combat side, some people prefer the hippie new age stuff, some people just like a more exotic way to get in shape, some people like the culture/history, the list goes on....

If something can be of benefit to so many different people in so many different ways, and open up new paths to aspects they never imagined liking, I think it is a great thing.