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Thread: Fast Food Nastiness

  1. #286
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    Bk ftw!

    Burger King trolls McDonald's for losing Big Mac trademark in the EU
    Published Feb. 1, 2019
    By Erica Sweeney



    Burger King unveiled a new line of fast-food menu items called "Not Big Macs" for a limited time at locations in Sweden, according to a press release shared with Marketing Dive. The campaign is in response to rival McDonald's losing its Big Mac trademark in the EU.
    The burgers are regular Burger King products, simply with temporary name changes. The items include "Big Mac-ish but flame-grilled of course," "Like a Big Mac but actually big," "The burger Big Mac wished it was," "Kind of like a Big Mac but juicier and tastier" and "Anything but a Big Mac."
    Burger King released a video on YouTube showing customers ordering from the limited-run menu, which was created by Ingo Stockholm.
    Dive Insight:

    With "Not Big Macs," Burger King is taking direct jabs at its competitor amid its recent legal defeat against Irish fast food chain Supermac. The EU Intellectual Property Office found in the case that McDonald's had not proven genuine use of the phrase "Big Mac," which the company trademarked in 1996, in the five years leading up to Supermac's filing in 2017, despite McDonald's submitted menus and promotional materials featuring the Big Mac. The ruling opened the doors for copycats to use the Big Mac name in Europe, which Burger King Sweden jumped on for its latest marketing stunt.



    Trolling McDonald's seems to be one of Burger King's favorite pastimes of late. The stunt comes on the heels of another recent Burger King campaign, in which the fast-food chain hacked a previous McDonald's marketing effort. To promote its new Big King XL sandwich, Burger King pointed out that the burger has 175% more beef than a Big Mac. Burger King also gave consumers the chance to swap their expired MacCoins for a free Big King XL. McDonald's distributed collectible MacCoin tokens last year for the Big Mac's 50th anniversary, but they caused some confusion with consumers and were no longer redeemable after Dec. 31, 2018.

    Burger King also rolled out a "Whopper Detour" stunt in December that used mobile geofencing to direct people away from McDonald's locations. When smartphone users went within 600 feet of most McDonald's brick-and-mortar locations, they were sent a mobile offer for ordering a Burger King Whopper for a penny from the chain's revamped BK App, which then navigated them to the nearest Burger King to pick up their food.

    "Hackvertising" — when a brand hijacks another brand's marketing efforts — is becoming a hallmark of Burger King's strategy. The stunts often get media attention and heighten engagement on social media, which help the brand stand out in the competitive fast-food space.
    Gotta hand it to BK. This is funny.
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
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  2. #287
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    BK for the fail

    In contrast to BK's previous euro marketing...

    Burger King franchise 'refuses' to close 800 Russian restaurants
    CNN Digital Expansion 2016
    By Jordan Valinsky, CNN Business
    Updated 8:15 AM ET, Fri March 18, 2022

    New York (CNN Business)Burger King is trying to suspend its operations in Russia, but that's proving difficult. A business partner controlling 800 restaurants has "refused" to close them, the company said.

    The burger chain, owned by Restaurant Brands International (QSR), has a joint venture partnership with businessman Alexander Kolobov in Russia. RBI controls just 15% of its Russian Burger King business, and Kolobov is responsible for the "day-to-day operations and oversight" of its locations in the country.
    That means Burger King can't just snap its fingers and close up shop.
    "We started the process to dispose [of] our ownership stake in the business," said David Shear, president of RBI's international operations, in an open letter. "While we would like to do this immediately, it is clear that it will take some time to do so based on the terms of our existing joint venture agreement."

    A Burger King restaurant at a St. Petersburg shopping center.
    McDonald's (MCD), by contrast, owns more than 80% of its restaurants in Russia outright. That made exiting the country significantly easier.
    Shear said that RBI has "demanded" that the joint venture immediately close the Burger Kings, but Kolobov has "refused to do so."
    Burger King entered Russia about a decade ago, operating the joint venture with Kolobov, Investment Capital Ukraine and VTB Capital, a Russian bank that has been hit with sanctions.
    Shear explained that a "complicated legal process" is preventing it from shutting down the partnership and businesses.
    "There are no legal clauses that allow us to unilaterally change the contract or allow any one of the partners to simply walk away or overturn the entire agreement," Shear said. "No serious investor in any industry in the world would agree to a long-term business relationship with flimsy termination clauses."
    Last week, Burger King pulled corporate support from its businesses in Russia, including suspending operations, marketing and supply chain assistance.
    This issue highlights the problems some Western companies and banks face in pulling out of Russia, complicated by joint ventures or partnerships that they don't have complete control over. For example, a Papa Johns (PZZA) franchisee in Russia refused to close about 200 locations even after the pizza chain suspended corporate support for it.
    threads
    Fast-Food-Nastiness
    Ukraine
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
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  3. #288
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    yay?

    McDonald's Brings Back Szechuan Sauce for a Limited Time This Month
    The fan-favorite sauce will be available exclusively on the McDonald’s App on March 31
    By Stephanie Wenger
    March 21, 2022 12:01 AM

    CREDIT: MCDONALD'S
    Mark your calendars, Szechuan sauce is returning to McDonald's!

    The fan-favorite condiment — with a savory and slightly sweet taste profile with hints of soy, garlic, ginger, and mild vinegar — will be back in restaurants for a limited time starting March 31.

    The Szechuan sauce will be available exclusively through the McDonald's app. Fans will be able to select it to accompany their Chicken McNuggets or purchase up to five containers a la carte.


    CREDIT: MCDONALD'S

    The fast food giant teased the news in a press release, writing, "Szechuan. Sauce. Is. Coming. Back. In. Just. Ten. Days…i repeat we're dropping Szechuan Sauce nationwide exclusively on the McDonald's Apps next week!!"

    McDonald's first released the sauce in 1998 and it returned briefly twice more before Sunday's announcement.

    In June 1998, Disney's Mulan premiered in theaters and McDonald's announced the limited time Szechuan sauce to accompany the film. It came with a Chicken McNuggets happy meal and a set of Mulan toys.

    The condiment gained fans after it was referenced on Adult Swim's Rick and Morty in April 2017. The first episode of the third season featured Rick going to McDonald's to taste the sauce in a dream sequence.

    Viewers then began to petition McDonald's to bring back the sauce on social media.

    Never miss a story — sign up for PEOPLE's free weekly newsletter to get the biggest news of the week delivered to your inbox every Friday.

    The creator of Rick and Morty, Justin Roiland, posted that he received a 4-lbs. bottle of sauce following the episode on Twitter.

    McDonald's confirmed on social media that the Szechuan Sauce would be returning for one day on Oct. 1, 2017.

    However, after long lines and shortages, McDonald's issued an apology for the limited availability.

    The company announced on Twitter that it would bring Szechuan Sauce for a longer period of time and in bigger quantities on Feb. 26, 2018.
    When it first came out, I was upset that Szechuan sauce went with Teriyaki McNuggets. I'm over that now...
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
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  4. #289
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    I'm lovin' it

    McDonald's is leaving Russia, after more than 30 years

    May 16, 20228:43 AM ET
    BILL CHAPPELL

    McDonald's arrived in Moscow when Russia was still part of the Soviet Union. Tens of thousands of customers stood in line when its first restaurant opened on Jan. 31, 1990, at Moscow's Pushkin Square.
    Vitaly Armand/AFP via Getty Images
    McDonald's is exiting Russia over its invasion of Ukraine, pulling out of a market it's been a part of for 32 years. The fast-food giant had previously paused its operations in Russia less than two weeks into the brutal conflict being waged over Ukraine's future.

    McDonald's wants to sell its entire slate of restaurants in the country to a Russian buyer. To prepare for that sale, it will start "de-arching" its restaurants — stripping them of its trademark signs, menus and branding.

    The company cites ethics and business reasons

    McDonald's emphasized the humanitarian crisis in Ukraine and its corporate values while announcing its move on Monday, but it also described it as a business decision, citing the "unpredictable operating environment" in Russia, which has become an economic pariah due to international sanctions.

    "The humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment, have led McDonald's to conclude that continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonald's values," the company said.

    Tens of thousands of employees will be affected

    The decision will directly affect some 62,000 employees, along with hundreds of suppliers and distributers. While it's looking for a buyer, McDonald's says, it will aim to ensure that all of the employees will continue to be paid. The corporation has been paying their salaries since March 8, when it paused the operations of its restaurants in Russia.

    "We have a long history of establishing deep, local roots wherever the Arches shine," Chris Kempczinski, McDonald's president and chief executive officer, said in a news release. He praised the company's employees in Russia — but, he added, "we have a commitment to our global community and must remain steadfast in our values. And our commitment to our values means that we can no longer keep the Arches shining there."

    McDonald's arrival helped start a new era in Russia

    The hamburger chain's departure will end an era that began in January of 1990, when, after much anticipation and fanfare, McDonald's opened its first store in Moscow's Pushkin Square.


    YouTube
    It was seen as a concrete sign of the thawing of the Cold War, of Russia's progress at a time when it was part of the communist Soviet Union, and of the arrival of a new gateway to the West.

    That first restaurant's opening was wildly successful, serving more than 30,000 customers who braved massive lines to grab a Big Mac and other sandwiches on that unprecedented first day.

    "I felt like I was eating America itself," a customer named Andrey was quoted as saying.

    But the U.S. and Russia are now in a new era, one that has seen a number of Western businesses pull out of a country they once entered with great fanfare.

    Describing the financial logistics of leaving Russia, McDonald's says it will record a charge of around $1.2 billion to $1.4 billion "to write off its net investment in the market."
    Fast-Food-Nastiness/
    Ukraine
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
    Support our forum by getting your gear at MartialArtSmart

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