Distraction is always a good strategy. You can also set him up so "he can't turn".
If you pull your opponent's leading arm "downward", it will force him to put weight on his front leg. When you pull, you also step your back foot to where you want it to be. The moment he tries to shift weight to his back foot so he can turn, the moment that you move in.
This strategy also has another advantage. If your opponent borrows your pulling force and shoulder strike at you, since you have moved your back foot side way, you are no longer in your original position, you have just lead him into the emptiness.