Thu, 07 August 2014 00:31 AM (HKT)
Lunar Kingdom bewitches China box office
By Kevin Ma
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Tue, 05 August 2014, 09:30 AM (HKT)
Box Office News
After a three-month delay, The White Haired Witch of Lunar Kingdom 白髮魔女傳之明月天國 ruled the Chinese Valentine's Day weekend box office in China.
Accounting for approximately 31.2% of all screenings nationwide, the 3-D period fantasy made RMB218 million (US$35.3 million) in its first four days. Almost half that number, RMB100 million (US$16.2 million), came from 2.50 million admissions during the Qixi Festival (a.k.a. Chinese Valentine's Day) on Saturday.
The Bona Film Group Co Ltd 博納影業集團有限公司 release, based on the LIANG Yusheng 梁羽生 wuxia novel that Ronny YU 于仁泰 adapted as The Bride With White Hair 白髮魔女傳 (1993) — gave Hong Kong director Jacob CHEUNG 張之亮 the biggest opening weekend of his career. Eight years ago, Battle of Wits 墨攻 (2006) took RMB21.0 million (US$3.40 million) in its first four days for a final gross of RMB67.0 million (US$10.8 million).
Three years ago, Wilson YIP 葉偉信's remake A Chinese Ghost Story 倩女幽魂 (2011) — also based on a fantasy classic — made RMB72.5 million (US$11.7 million) in its first six days in cinemas. It made RMB144 million (US$23.2 million) during its theatrical run.
Total box office revenue for this year's Chinese Valentine's Day was RMB235 million (US$38.0 million), representing a year-on-year increase of 64.8% from last year's RMB140 million (US$22.7 million). However, the festival fell on a Tuesday last year, as opposed to this year's Saturday.
One year ago, Pacific Rim topped the box office with RMB35.1 million (US$5.68 million), followed by Tiny Times 1 小時代 with RMB34.3 million (US$5.55 million), Eva JIN 金依萌's One Night Surprise 一夜驚喜 with RMB29.2 million (US$4.72 million) and The Palace 宮 鎖沉香 with RMB22.8 million (US$3.69 million).
HAN Han 韓寒's The Continent 後會無期 dropped to second place over the weekend with a week-on-week drop of approximately 29.3%. Between Friday and Sunday, the road trip drama made RMB155 million (US$25.1 million) for a 11-day gross of RMB507 million (US$82.1 million). The Continent has now made more money than any entry in GUO Jingming 郭敬明's Tiny Times series.
Hong Kong director Barbara WONG 黃真真 had another career best this weekend with Girls 閨蜜, which opened third-placed. The romantic drama, which opened on Wednesday afternoon, made RMB104million (US$16.8 million) in its first five days in cinemas, including RMB69.7 million (US$11.3 million) between Friday and Sunday.
Last August, Wong's tearjerker The Stolen Years 被偷走的那五年 made RMB65.7 million (US$10.6 million) in its first four days in cinemas for a final gross of RMB149 million (US$24.1 million).
Brick Mansions, the Hollywood remake of French film District B13, opened in fourth place. The flat-fee basis American import made RMB47.0 million (US$7.61 million) in its first three days in cinemas.
3-D domestic animated fantasy Dragon Nest: Warriors' Dawn 龍之谷 破曉奇兵, based on a popular online game, opened in fifth place with RMB34.7 million (US$5.61 million) in its first four days on release. An executive of the game's company recently said that the company is aiming to release a sequel in late 2015.
In Hong Kong, Marvel's Guardians of the Galaxy was the top film over the weekend. The first Marvel character origin film since Captain America: The First Avenger (2011), the space adventure made HK$10.1 million (US$1.30 million) from 43 locations in its first four days.
Three years ago, The First Avenger made HK$9.50 million (US$1.22 million) in its first four days. It made HK$20.0 million (US$2.58 million) during its theatrical run.
The top local film was Media Asia Group Holdings Ltd 寰亞傳媒集團有限公司's Break Up 100 分手100次. Opening on Friday (in a day-and-date with the Mainland China release), the romantic comedy made HK$2.7 million (US$349,000) in its first three days, including three days of early previews. Directed by Lawrence CHENG 鄭丹瑞, it stars Ekin CHENG 鄭伊健 and Chrissie CHAU 周秀娜 as an on-again off-again couple who opens a café together.
20th Century Fox's The Fault in Our Stars opened in fourth place, making HK$2.47 million (US$319,000) in its first four days. Including numbers from early previews, the teen romance drama has made HK$2.57 million (US$332,000).
Doraemon: New Nobita's Great Demon - Peko and the Exploration Party of Five 映画ドラえもん 新・のび太の大魔境 ~ペコと5人の探検隊~ opened in sixth place. From 26 locations, the animated adventure made HK$2.19 million (US$283,000) in its first four days in cinemas. Last year, Doraemon the Movie: Nobita's Secret Gadget Museum - Museum Adventure 映画ドラえもん のび太のひみつ道具博物館 opened with HK$1.48 million (US$190,000) from 39 screens for a total gross of HK$4.2 million (US$543,000).
From just 18 locations, The White-Haired Witch of Lunar Kingdom – released only in 2-D in Hong Kong – made HK$236,000 (US$30,500) in its first four days in cinemas.
Last week's top film Dawn of the Planet of the Apes dropped to second place with HK$2.81 million (US$363,000) between Thursday and Sunday. It has made HK$34.6 million (US4.47 million) after three weekends.
Step Up: All In dropped to fifth place in its second weekend with HK$2.38 million (US$307,000) between Thursday and Sunday. The Golden Scene Co Ltd 高先電影有限公司 release has made HK$10.5 million (US$1.36 million) after 11 days.
In Taiwan, Step Up: All In was the top film over the weekend. The dance film made NT$23.5 million (US$23.5 million) from 75,100 admissions in 20 Taipei locations in its first three days. Local media reported that it made approximately NT$68 million (US$2.27 million) nationwide.
Two years ago, Step Up Revolution (2012) opened with NT$20.2 million (US$680,000) for a total gross of NT$82.5 million (US$2.75 million) in the capital.
Marvel's Guardians of the Galaxy opened in second place. From 22 locations in Taipei, the sci-fi film made NT$17.8 million (US$594,000) in its first four days. The space adventure performed lower than Marvel's sequels in the past three years.
Opening in third place, Barbara Wong's Girls was the top Chinese-language film, making NT$5.58 million (US$186,000) from 23,500 admissions in 16 Taipei cinemas in its first three days. The romantic drama opens in Hong Kong this Thursday.
Last September, Wong's The Stolen Years opened with NT$4.34 million (US$145,000) from 18,500 admissions in Taipei. It made a total of NT$34.6 million (US$1.15 million) in the capital.
Opening in just two cinemas in Taipei, Japanese time-traveling drama A Bolt from the Blue 晴天の霹靂 made NT$128,000 (US$4,270) from 586 admissions in its first three days.