The exercise at the beginning of this video clip that is noted as "Dao Gwun" is also an exercise with the Wing Chun Pole. I added it to my abdominal conditioning routine awhile back and I think it has definitely improved my "short power" and waist control.
http://www.youtube.com/watch?v=aXS4SJbua40
Incidently, the techniques in the rest of the video are somewhat similar to the pole techniques that Maul Mornie teaches in his Silat Suffian Bela Diri.