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Thread: 2028 Los Angeles Olympics

  1. #1
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    2028 Los Angeles Olympics

    Alibaba shells out to become top Olympics sponsor until 2028, will help IOC create e-commerce site
    BY ALEX LINDER IN NEWS ON JAN 20, 2017 12:40 PM



    Chinese online giant Alibaba continues to expand its global footprint, inking a deal yesterday to become a major sponsor for the Olympics until 2028.
    In becoming a top sponsor, Alibaba joins an elite group of 12 other international companies such as McDonalds, Panasonic, Visa and Coca-Cola. The privilege will cost them around $800 million over the 12-year span, a source familiar with the deal told Bloomberg.
    Alibaba will be tasked with creating a new global e-commerce platform for the Olympics, developing a new Olympic television channel for Chinese viewers and using its cloud platform to to operate the International Olympic Committee's (IOC) digital presence "more efficiently and securely," according to a press release.
    Timo Lumme, head of the IOC's TV and marketing division expanded more upon that first task in an interview with Yahoo Finance, stating: "A globally accessible e-commerce platform, which means that somebody in San Francisco can buy Tokyo merchandise, or somebody in Shanghai can buy Team USA merchandise. Alibaba’s going to help us reach those 700 million-plus online consumers in China who are wanting to be able to experience Olympic content on a day-in, day-out fashion.”
    The sponsorship deal -- which is the longest signed by any Chinese company -- will of course include the highly-anticipated 2022 Beijing Winter Games, not to mention the 2018 winter Olympics in nearby South Korea's Pyeongchang and the 2020 summer Olympics in Tokyo.
    Specifically, Alibaba will use its cloud platform to run the IOC’s digital presence “more efficiently and securely,” according to a press release; it will create a new global e-commerce platform for the Olympics; and it will help develop the IOC build its new Olympic television channel for a Chinese audience.
    Despite its incredible success inside China -- doing $17.8 billion in sales in one day last November -- Alibaba isn't satisfied, searching for opportunities to invest abroad and expand its services to consumers in other countries.
    Earlier this month, Alibaba founder and CEO Jack Ma met with US President-elect Donald Trump at Trump Tower in New York, vowing to create 1 million new American jobs in the next 5 years.
    2020 Tokyo Olympics
    2024 Olympics
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    2024 Paris, 2028 Los Angeles

    Adding the locations to the titles now.

    It’s official: LA gets 2028 Olympics, Paris gets 2024
    By Nick ZaccardiSep 13, 2017, 1:48 PM EDT

    By a show of hands, the IOC confirmed that Paris will host the 2024 Olympics, and Los Angeles will get the 2028 Olympics.

    As expected, IOC members approved an agreement made among the two cities and IOC leaders earlier this summer to make the historic double award.

    Before that, today’s meeting in Lima, Peru, was scheduled to be a vote between Paris and LA for the 2024 Games only. Recognizing the two strong bids, IOC leaders pushed this spring and summer to award Olympics and Paralympics to both cities this year.

    LA and Paris gave 25-minute presentations Wednesday with speeches and videos to IOC members before the show of hands.

    The LA 2028 speakers included Olympic champions Allyson Felix, Janet Evans and Angela Ruggiero. Michael Johnson, who turned 50 on Wednesday, was also in attendance.

    USOC chairman Larry Probst spoke of perseverance.

    The U.S. lost in bidding for 2012 (New York City) and 2016 (Chicago). Its original 2024 bid city, Boston, dropped out two years ago after lack of local support.

    For LA, it started with a January 2013 letter from former mayor Antonio Villaraigosa to the USOC expressing interest in bidding for the 2024 Olympics. It was signed by Magic Johnson and Tom Hanks.

    LA lost to Boston in the initial competition to be the U.S. host city before taking over quickly after Boston bowed out. It navigated a crowded original 2024 international bid race that saw Rome, Hamburg and Budapest all drop out.

    “It has been a formidable journey to get here, but we never gave up hope,” Probst said in his speech Wednesday.

    Paris’ presentation included a video titled, “24 words for Paris 2024” that featured Olympic judo champion Teddy Riner and Neymar, the Brazilian soccer gold medalist who last month transferred from FC Barcelona to Paris Saint-Germain.

    MORE: Paris Olympic bid plan includes Eiffel Tower area

    Additionally, French president Emmanuel Macron spoke in a pre-recorded video.

    “I wanted to re-emphasize here the full commitment of a whole country behind these Games,” Macron said. “In our world today, defending the values of Olympism also means working for greater balance, more multilateralism and towards a more inclusive, more sustainable society.”

    The last time two Olympic hosts were determined at once was in 1921, when the 1924 Paris and 1928 Amsterdam Games were awarded, according to Olympstats.com. LA and Paris will join London as the only cities to host the Olympics three times.

    The U.S. will host its first Olympics since 2002 (and first Summer Games since 1996). Paris will host for the first time since 1924.

    The U.S. ends its longest drought between hosting an Olympics since the 28-year gap between 1932 and 1960. It failed in bids for 2012 (New York City) and 2016 (Chicago).

    Paris was a finalist for 1992, 2008 and 2012.
    2028 Olympics

    2024 Olympics

    2020, 2016, 2008, 1936 & Special Olympics
    Gene Ching
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    Looking forward

    The Olympics steamrolled Tokyo activists. Now LA residents are bracing for a fight
    Protesters demonstrate outside the Japan National Stadium before the closing ceremony of the 2020 Summer Olympic Games. Photograph: Igor Belyayev/Tass
    Plans for 2028 will exacerbate housing crisis – and low-income residents have no voice in the matter, tenant activists say
    Liliana Michelena
    Sun 15 Aug 2021 04.00 EDT
    A few hours after the Japanese tennis star Naomi Osaka lit the Olympic cauldron at the fairly downbeat Tokyo 2020 opening ceremony, a group of about 50 people crammed the backyard of a Los Angeles bookstore to celebrate their own “Nopening Ceremony”.

    Under a banner that read “Olympics kill the poor”, local activists and scholars at the Echo Park venue took turns telling stories of Olympic-related displacement and gentrification they had witnessed in host cities past and present. The tales were meant to prompt the local residents in the audience to heed the warning: in a city like Los Angeles, already marked by a large unhoused population and a critical housing crisis, the 2028 Olympics may only exacerbate these problems.

    Just as Tokyo 2020 marked the end of the Olympiad, the meeting was the end of a cycle for anti-Olympics groups in Los Angeles, and the beginning of a new one. By their own timeline, they have only a couple more years to close the door on LA 2028. And while the specific strategies are still to be determined, they have not changed their general vision.

    “No to the Olympics is no,” said Leonardo Vilchis, co-founder of the tenants group Unión de Vecinos (the Neighbors’ Union). “We are not going to negotiate our defeat. Instead, we will act aggressively to stop things from happening.”


    As Los Angeles grapples with a critical housing crisis, activists warn that the Olympics will make things worse. Photograph: Rob Latour/Rex/Shutterstock
    Much of their strategy will be informed by the recent experience of Tokyo, where the International Olympic Committee (IOC) steamrolled opposition from local residents against the event. Under the contract to which the IOC, the city of Tokyo and the Japanese Olympic Committee agreed, people in Japan had no say on whether the event should go forward, nor any power to stop it in a case of changed circumstances, such as the emergence of the Covid-19 pandemic. Up to 83% of respondents in a May 2021 survey by the Asahi Shimbun newspaper said they didn’t want the Games to take place in Tokyo this year, a sentiment mostly driven by the pandemic.

    Los Angeles is poised to host the Games under the same rigid terms imposed in the host city contract, which was signed in 2017 without public engagement and turns over the major calls to the IOC.

    Vilchis sees similarities in the undemocratic nature of this imposition and is mostly concerned about the gentrification hosting the Games on those terms could sow. “It is people looking at the real estate, the government sweetening the deal and promoting these things supposedly for the benefit of a community that has no say in how this will impact them,” he said. Locally, his organization has been fighting such messaging in his neighborhood of Boyle Heights, where they have opposed coffee shops and art galleries purporting to “revitalize” the neighborhood.

    “They basically came to increase property value and push out businesses for our lower-middle-income neighbors,” he added. “In cities like ours, there is already a tendency to displace poor people, to sacrifice them for projects that are supposed to benefit them, and all of this is accelerated by the Olympics.”

    Cities bidding to host the Olympics often see them as boons to urban development, worldwide exposure and increased tourism revenue, a view endorsed by the IOC. That has proven not to be the case. In fact, costs tend to outweigh tangible benefits, and every Olympics since 1960 has gone over budget. With a conservative estimate of $15.4bn, Tokyo 2020 is already the most expensive Summer Olympics on record.

    Jonny Coleman, member of the NOlympics LA coalition, argues Angelenos are in a much more vulnerable place than the citizens of Tokyo.

    “The inequality here is way more extreme, and it’s a problem the city has been trying to handle – pointing rifles at people in tents in Venice Beach, changing the policy to criminalize homelessness, you can feel the pressure to do it,” he said.

    Harrison Wollman, press secretary for the office of Mayor Eric Garcetti, said: “Los Angeles already has all the world-class stadiums, venues and infrastructure it needs to have a successful Olympics and Paralympics, so these upcoming Games won’t rely on any new developments.”


    The Los Angeles Chargers practice at SoFi Stadium, which is expected to host the 2028 opening and closing ceremonies. Photograph: Jason Armond/Los Angeles Times/Rex/Shutterstock
    The prospect of the Olympics has already opened doors for development projects. SoFi Stadium, the multibillion-dollar development in Inglewood expected to host the 2028 Olympics’ opening and closing ceremonies, has been driving rents up and low-income tenants out. Since 2016, the predominantly Black and Latino area has been the target of landlords and real estate developers seeking to profit from the presence of SoFi and the forthcoming new LA Clippers arena.

    Across from the University of Southern California, Expo Park and the Banc of California stadium, a rent-controlled apartment complex is being demolished to make way for “the Fig”, a mixed-use development that will contain a hotel, student housing and residential housing. Citing a “need” for more hotels for the Olympics, the Los Angeles city council has approved taxpayer subsidies for the project.

    “People want to see sports, but when you come into town and cause a tornado of destruction, people are going to rethink how it’s all coming through,” said Abdul Hood, a delivery driver and a regular at LA Tenants Union meetings. “We’re just in the way. They don’t care about us and they let us know that by the way they treat us,” he said.

    “They need to stop planning around us and include us in the development plans,” he added. If not, he trusts the education of tenants and the articulation of similarly minded organizations across the city will “put a dent” in LA ’28. “We have a few years to battle with them.”

    By Coleman’s account, they have until 2023. Partnered with other community action groups such as LA Can, Street Watch and Unión de Vecinos, NOlympics LA is spearheading the citywide resistance, retelling the story of 1984 and the irregular process that landed the city the 2028 Games when it had been bidding for 2024.

    “The next couple of years are crucial to continue expanding our base,” he said. “The groundwork is being laid, the policy has to be set at a certain point, and then it becomes extremely difficult to push it out.”

    Coleman concedes that “there are still a few Olympic diehards” in LA politics, but he sees an opening with local elections looming and the impending departure of the mayor, a primary proponent of the LA 2028 bid.

    “I think they’ve seen what’s going on in Tokyo and maybe do not want to die on this hill and don’t want it to come back on them.”
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    ****. Boxing & Pentathlon are out

    Three sports gone, three sports added to LA28 Summer Olympics
    The IOC adds skateboarding, sport climbing and surfing to permanent spots on the Olympic program.

    By
    Ed Hula
    December 9, 2021
    ehula@aroundtherings.com

    International Olympic Committee President Thomas Bach attends the Executive Board meeting in the lead-up to Beijing 2022 at the Olympic House in Lausanne, Switzerland, December 9, 2021. Greg Martin/IOC/Handout via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES
    Three of the oldest sports on the Olympic program have been replaced with three of the youngest.

    Beginning with the 2028 Los Angeles Olympics, sport stalwarts boxing, modern pentathlon and weightlifting are no longer on the program for the Games.

    Taking those places on the roster are skateboarding, sport climbing and surfing. The trio of newcomers debuted at Tokyo 2020 and have since been added to the program for Paris 2024.

    The youth appeal and growth of these three “S” sports is driving the changes by the International Olympic Committee (IOC), said IOC President Thomas Bach in announcing the changes.

    “The proposed inclusion of these youth-focused sports is based on their significant contribution to the success of Tokyo 2020, the commitment to innovation and the partnership expressed by LA28, recognizing the deep roots each of these sports have in California,” he said.


    FILE PHOTO: Tokyo 2020 Olympics - Modern Pentathlon - Women's Riding - Tokyo Stadium - Tokyo, Japan - August 6, 2021. Annika Schleu of Germany in action REUTERS/Ivan Alvarado//File Photo
    All three of the sports on the outs with the IOC have struggled for a few years to remain on the summer program. Modern pentathlon, which debuted in 1912 and was supposedly the favorite of Olympics founder Pierre deCoubertin, has radically adjusted its format in recent years. Live weapons fire has been replaced with a laser pistol. This year the federation voted to drop the equestrian jumping event but has yet to decide what other discipline will take the place of the equestrian competition. With some of the lowest Olympic TV ratings, modern pentathlon brings little commercial value beyond its historic past.

    A statement from the sport’s federation Union Internationale de Pentathlon Moderne (UIPM) says the sport will look to the future.

    “UIPM’s global community is ready to embrace the new opportunity presented by the IOC to futureproof modern pentathlon as an enduring highlight of the Olympic Games,” they said.

    “The main constituents of the sport will include a compelling, inclusive and fair format, a sustainable and affordable infrastructure and a combination of sports that engages new audiences while continuing to embrace the ultimate challenge of body and mind – as envisaged by Baron Pierre de Coubertin,” says the UIPM reaction to today’s decision.

    The cuts were approved at a virtual meeting of the IOC Executive Board, chaired by Bach during the past three days.

    The IOC EB is quite familiar with the travails of boxing and weightlifting, both troubled sports over issues such as governance, ethics, finance and doping. Both are under IOC scrutiny as each work to heal self-inflicted wounds suffered through decades of mismanagement.


    Tokyo 2020 Olympics - Weightlifting - Men's 96kg - Group A - Tokyo International Forum, Tokyo, Japan - July 31, 2021. Bekdoolot Rasulbekov of Kyrgyzstan reacts as he fails a lift. REUTERS/Edgard Garrido/File photo SEARCH "BEST OF THE TOKYO OLYMPICS" FOR ALL PICTURES. TPX IMAGES OF THE DAY.
    Weightlifting, one of the 12 sports on the program of the 1896 Games, was facing being cut from Paris 2024. The International Weightlifting Federation (IWF) still has some key tests to pass with the IOC if it is to remain on the program in Paris.

    So far, the only reaction from weightlifting comes from Ursula Papandrea of the United States, a candidate for the IWF presidency. The IWF was scheduled to hold their elections in a few weeks in Tashkent, Uzbekistan, but they were recently postponed with no due time or date selected. Papandrea blames the IWF’s predicament on the failure of the current federation’s leadership.

    “The IWF Executive Board could have quite easily secured weightlifting’s long-term status by cooperating with the IOC request to improve its governance and heed its call for new leadership,” says Papandrea, who served as an interim IWF president for a few months in 2020 until she was voted out by the IWF executive board.


    Tokyo 2020 Olympics - Boxing - Men's Heavyweight - Medal Ceremony - Kokugikan Arena - Tokyo, Japan - August 6, 2021. Silver medallist Muslim Gadzhimagomedov of the Russian Olympic Committee congratulates Gold medallist Julio Cesar La Cruz of Cuba during the medal ceremony. REUTERS/Ueslei Marcelino
    Boxing, contested in the Olympics since 1912, is ****her along with its reforms and new leadership than the IWF but the International Boxing Association (AIBA) is still under watch by the IOC. Distrusting of AIBA, the IOC took over the administration and staging of boxing for Tokyo from qualifications to the medal rounds.

    “We are grateful for the opportunity being given to boxing and its athletes. And we are also grateful to the IOC for its acknowledgement of our progress. The establishment of a clear roadmap is very helpful,” AIBA President Umar Kremlev said after Bach’s announcement.

    “There will certainly be more to do in terms of sporting integrity, financial integrity and governance. We remain fully committed to meeting all the objective criteria for reform established by the IOC. AIBA is determined to put itself in a position to be able to organize Olympic qualification and the Paris 2024 boxing tournament,” said Kremlev.


    Mexico's pitcher Dallas Escobedo instructs the catcher to catch the fly ball in the foul territory during the seventh inning of the Tokyo 2020 Olympic Games softball opening round game between Italy and Mexico at Yokohama Baseball Stadium in Yokohama, Japan, on July 25, 2021. (Photo by KAZUHIRO FUJIHARA / AFP)
    All three of the sports lopped from the program have the chance to return to Los Angeles as a one-time sport, subject to their good standing with the IOC and what other sports might also be seeking to enter the LA28 program. The competition will be tough. Baseball and softball, added for Tokyo after being dropped in 2008, are important sports in Southern California and the U.S. Breaking, a style of dance added as a one-time sport in Paris, seems destined for Los Angeles depending on how this newcomer is received in 2024. Karate, squash, lacrosse, cricket and polo are among other possible sports with an eye on LA28. A decision on those additions is expected in 2023.

    “As we look at additional sport recommendations, we will continue to focus on sports relevant to Los Angeles, provide an incredible fan experience and contribute to the success of the Games. We want to build on tradition, while progressing the Olympic Games forward,” said LA28 chair Casey Wasserman in a statement.

    The proposal to add and cut sports for LA28 is subject to ratification in February at the IOC Session to be held in Beijing on the eve of the 2022 Winter Games.
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    We went through this with Wushu...

    ‘Ninja Warrior’ Considered for Inclusion in Los Angeles 2028 Summer Olympics
    The reality TV sport will soon be tested for potential inclusion as the new fifth discipline of the Modern Pentathlon.

    BY PATRICK BRZESKI

    JUNE 27, 2022 1:00AM

    Chad Flexington competing in 'American Ninja Warrior' ELIZABETH MORRIS/NBC

    A gold medal for Ninja Warrior skills? It’s not as far-fetched as you might think.

    Japanese TV network TBS, creator of the original Ninja Warrior reality competition format, revealed Monday that the show’s signature obstacle course will be tested for possible inclusion in the Los Angeles 2028 Olympic Games.

    The Ninja Warrior course is under consideration to be added as the new fifth discipline of the Modern Pentathlon, a regular medal sport at the Summer Olympics. Modern Pentathlon previously has consisted of five disciplines: fencing, swimming, equestrian show jumping, laser pistol shooting and running. But the organizers of the sport, the Union Internationale de Pentathlon Moderne (UIPM), announced in May that an obstacle course would be tested as a potential replacement for the riding discipline after the 2024 Paris Olympics.

    According to the UIPM, two types of obstacle sports will be considered and tested: one of these is Ninja Competitions, the sport invented and made popular worldwide by the Ninja Warrior TV show and its many localized remakes. The first test competition will be held in Ankara, Turkey, in late June, immediately after the UIPM 2022 Pentathlon World Cup Final in the capital city. TBS is collaborating with the test organizers by providing a Ninja Warrior obstacle course for use as a demonstration of the event in Turkey. The course they are putting forward is the same one currently used to film local versions of Ninja Warrior in France, Poland and other European countries. TBS says the obstacles featured will include The Wall Flip, Parallel Pipes, Wind Chimes and Tire Swing. Olympic Pentathletes and Ninja Warrior champions from around the world will practice June 27 to compete for the first time as Olympic hopefuls, of a sort, on June 28.

    “UIPM has undertaken a comprehensive and transparent process to transform Modern Pentathlon into one of the most popular, accessible and exciting sports on the Olympic program,” said UIPM President Klaus Schormann. “The upcoming first Obstacle Discipline Test Event in Ankara will be an important step and we look forward to watching pentathletes and obstacle athletes test themselves on the obstacles provided in collaboration with TBS and the Fédération Internationale de Sports d’Obstacles.”

    Ninja Warrior, known as Sasuke in Japan, first aired on TBS in 1997. After it became a smash local hit, the format began to sell globally — and today it can be seen in 160 countries, with local versions produced in over 20 nations.

    Added Taro Muraguchi, program producer at TBS: “I am very excited to hear that the program that began in 1997 on TBS has become popular around the world and may now expand its reach even further. I am really looking forward to seeing Ninja Warrior on the Olympic stage as a Modern Pentathlon event.”
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