“Kungfu Challenge”——a social media campaign launched by Phoenix TV got millions of engagement worldwide

“Kungfu Challenge”-A social media campaign launched by Phoenix TV got millions of engagement worldwide (Graphic: Business Wire)
September 08, 2022 09:39 PM Eastern Daylight Time
HONG KONG--(BUSINESS WIRE)--Kungfu or Wushu has a long-standing history, profound culture, and multifarious traits and routines (taolu). Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today. Chinese martial arts became the quintessential representative of Chinese culture.

To promote Chinese martial arts culture and in line with the "World Martial Arts Day 2022" organised by the International Wushu Federation, Phoenix TV launched a social media campaign #kungfuchallenge on August 13. The campaign has been engaged globally by more than a hundred Kungfu masters, martial artists, and millions of kungfu enthusiasts.

On September 9, we hope to see an explosion of the #kungfuchallenge, we look forward to having more people from every corner of the world to join us, to show, experience, learn this traditional Chinese martial arts, and to make it a lifestyle together!

All the participants will get a chance to win the NFT released by Phoenix TV for the first time and the latest Huawei Mate 50!

How to play:
Take a video less than 30 seconds, and post it on your social media publicly with the tag #kungfuchallenge, and @us.

Phoenix TV Social Media:
YouTube: https://www.youtube.com/c/%E9%B3%B3%...A6%96PhoenixTV
TikTok: phoenixtv_hk

Phoenix TV
Audrey Yang audreyy@phoenixtv.com
James Wang wangluheng@phoenixtv.com
For something that 'got millions of engagement worldwide' this is the first I've heard of this. Anyone?

I thought we had a thread on internet challenges but all I could find was this: Clothes-off-Challenge-to-boycott-Ice-Bucket-Challenge