I am looking for success stories on what worked for making people come in to the school.
My school is very low key, outdoors on a semi deserted street.

I put up signs in front of the school.
I put up ads on craig's list
I set up a website for the school http://www.thekungfugym.com/
I wear kung fu shirts
I post on KFO
I post videos on youtube http://uk.youtube.com/user/KevinBrazier
If a student brings in someone new the old student gets $25 off the tuition that month.

THE RESULTS
KFO article about me brought in some students
Craig's list has brought a bunch of offers of parents who want to send their daughter to study with me two hours a day 5 days a week. I need to find them a place to live also! I just need to send info on how they can wire money to my bank account.
The sign at my school brought in a student
I get the rest of the students from referrals

Besides that I am thinking about peppering Tampa with yard signs at every intersection.
I am thinking about putting door knob hanger ads all over the local neighborhoods.

Thoughts?