The best schools seem to be the hardest to find. Why is it? Is it because the owners of the school spend too much time practicing their kung fu and too little time learning business strategies, or they just want to remain small? There is one place in my area that isn't a karate tkd mcdojo, yet it doesn't advertise at all. How much is a yellowpage ad? $50? If that ving tsun place had put just a tiny little ad in the phone book, I wouldn't have made the thousand dollar mistake of temple kung fu.
To those of you who have schools or are thinking of opening them; for god's sake, advertise! Put up a website! Even a small ad in the phone book can make a huge difference. If you want to keep a select group of students, then simply turn away the undesirable applicants.