i clicked his website, after 10 seconds of looking at his video i decided i would not want to learn any martial arts from him.
i mean if you're going to try and sell a hands on course, without the hands on, at least look like a bad ass, not the stay puff marshmellow man
he very well may be a badass, but when your talking online sales, image/perception/display is pretty much everything.
its a residual deal. put some bs online for a few bucks, chum the water, and hope you get a few free bites.
For whoso comes amongst many shall one day find that no one man is by so far the mightiest of all.