i clicked his website, after 10 seconds of looking at his video i decided i would not want to learn any martial arts from him.

i mean if you're going to try and sell a hands on course, without the hands on, at least look like a bad ass, not the stay puff marshmellow man

he very well may be a badass, but when your talking online sales, image/perception/display is pretty much everything.

its a residual deal. put some bs online for a few bucks, chum the water, and hope you get a few free bites.