Vegetarian

[bawang]

Three weeks???

Be careful that it is the soy and not sodium.

mickey

Thank you, will watch out for sodium. I am also at a calorie deficit eating mainly salads, seem to be mainly burning up muscle for calories alongside fat.

[GeneChing]

JUN 15, 9:30 AM EDT
byFRANK LANDYMORE
DEAD MEAT
FAKE MEAT STARTUP SHUTS DOWN WITHOUT SELLING A SINGLE FAKE MEAT TO A RESTAURANT OR GROCERY STORE
ALL SIZZLE, NO STEAK.
SCIFI FOODS
Butchered Prospects
It seems the lab-grown meat industry just hasn't managed to serve up something people want to sink their teeth into.
In a development that augurs ill for the burgeoning food sector, SFGate reports that a Bay Area-based startup called SCiFi Foods, which had dreams of bringing "hybrid" burgers made of a mix of plants and lab-grown beef to the masses, is shutting down just six months after it had announced the completion of its first meat-growing facility.
In a LinkedIn post on Tuesday, the company's co-founders Joshua March and Kasia Gora painfully admitted that SCiFi failed to bring a single meat product to market. Or in other words, not one of their Franken-patties ever managed to grace stores and restaurants.
"Unfortunately, in this funding environment, we could not raise the capital that we needed to commercialize the SCiFi burger, and SCiFi Foods ran out of time," they wrote.
The company's struggle, March and Gora added, "reflects the challenges that the cultivated meat and general meat alternative markets are facing today."

Sausage Making
As icky as the idea sounds to some people, lab-grown or "cultivated" meat promises to solve a lot of ethical quandaries. No animals would be harmed in making it. And if the bioreactors to cultivate it became efficient enough, it would also spare us the guilt associated with the harrowing environmental toll of the meat industry.
Proponents also argued that, in a future that foregoes slaying animals for food, it would make for a much more palatable alternative than plant-based ones, as many people are unwilling to entirely give up meat.
But a lot of practical hurdles stand in the way, with the exorbitant costs associated with growing the meat being the biggest. When the venture first started out in 2019, a single SCiFi burger cost $20,000 to create, the cofounders said. Over five years, the company's scientists were only able to bring that down to a still eye-watering — but perhaps no more mouth-watering — $15,000.

Rotten Luck
Few could predict just how volatile a political issue ersatz meat would turn out to be, however. Along with waning enthusiasm for the industry, the cofounders said, they also blame the hostile "culture wars" in the US for their failures — and it's not hard to understand why.
Last month, Florida Governor Ron Desantis outright banned the lab-grown meat industry from the state, no doubt inflaming public opinion on the matter across the country. Just two weeks later Alabama followed suit and also enacted a ban.
At least on a federal level, regulators appear more equitable. Last year, the US Department of Agriculture approved two companies, Upside Foods and Good Meat, to sell cultivated chicken products, in a breakthrough for the industry.
But since then, Upside Foods, considered a leader among meat-fakers, has been hampered with setbacks and scandals, including a pause on expanding its facilities and scrutiny over allegedly misleading the public on how its cultivated chicken is made. And now, if SCiFi's fate is any indication, the forecast is ever grimmer.

Would I have tried these? Probably.

[GeneChing]

Plant-based brand La Vie unveils UK out-of-home takeover with ‘cheeky’ new posters
BRANDS CREATIVE AND CAMPAIGNS MARKETING STRATEGY NEWS
26th October 2022
Conor Nichols
French plant-based bacon brand La Vie has launched a new out-of-home (OOH) campaign in the build-up to World Vegan Day on 1 November.

The pink billboards, described as ‘bold, bright and mischievous’, promote a brand that has only been on the UK market for a couple of weeks and is now available in 2,000 locations across the nation.

The news comes just a month after the Paris-based challenger brand launched its first UK promotional campaign, despite the fact that it was not available in the British market at the time.

The new billboards include phrases like ‘Britain’s newest best faker – sorry Boris’, and ‘sure, our parents got the property boom, but we’ve got vegan bacon that tastes like bacon’.



The brand’s campaign intends to set itself apart from traditional advertising competitors by embracing controversy and finding humorous ways to connect with consumers.

La Vie is not only backed by Natalie Portman, but also includes products that have been tried and tested over 5,000 times in order to perfect and create a ‘world-class’ substitute ‘indistinguishable’ from pork.

“La Vie™ has a wildly different tone and personality to other brands in the meat-free space,” La Vie chief marketing officer, Romain Jolivet, said.

“Since the beginning, we have been very intentional with how we wanted the brand to be perceived, and how we could expand on that in different markets. We have always been confident in our marketing approach, knowing it sets us aside, but now, seeing the response from the British population, has given us the courage to be even more creative, and continue to build our brand as we expand globally.”

Well if it's good enough for Natalie Portman, I'll try it.