Gawd I hope Walmart never carries it
Really, the last thing we want is for Chinese medicine to go corporate! Bigger does not always equate with better...
KungFubar - You bet it works. Different recipes / brands have different degrees of effectiveness, tho. Search this forums, as there are plenty of recipes and sources here. I don't know what MMA has to do with any of it... or did you mean the AMA?
Dit Da Jow was what got me into Chinese Medicine to begin with. My Sifu made his own Jow and I was amazed at how quickly bruises dispersed and sprained ankles were cured almost overnight. After studying Sifu's methods and learning about the herbs for the last 15 years, I now brew several types myself, and also make medicinal plasters as well - and they all work really well, and the proof to me is that the folks I give it to use it up, get better, and then call me for more when they have a new injury.
How does it work? - There is a paucity of conventional research to define this question, but Dit Da Jow has been used for centuries in China and continues to be a popular item, so it must work pretty well for many people.
From a TCM perspective - let's look at a simple "imaginary" recipe to understand what is going on here -
Da Huang - rhubarb root
Ru Xiang - Frankincence
Mo Yao - Myrrh
Pu Gong Ying - Dandelion
Tao Ren - Peach pit kernel
Hong Hua - Safflower
Da Huang and Pu Gong Ying are very cold to reduce inflammation (think herbal ice)
Da Huang also moves the blood and breaks up stagnation, like what you'd see in a bruise. Pu Gong Ying prevents infection with it's strong antiseptic qualities.
Ru Xiang and Mo Yao reduce pain, invigorate the blood, and have antiseptic effects, while softening the tendons, generating flesh and promoting healing.
Tao Ren and Hong Hua work together to strongly break up stagnation while Hong Hua nourishes the blood as well.... we could go into waaay more detail (this is just the tip of the herbal iceberg) but I would encourage you to do your own homework.
So, in essence, we are creating a liniment that strongly disperses blood coagulations, reduces pain and inflammation, and promotes healing.
Best part is, you can brew it yourself and you don't need any fancy equipment or chemical compounds... I'd take homebrew over Bud Lite any day!
Peace
herb ox