We're way out of this league, but the numbers are interesting. I've done a little formatting on them for the table cut~&~paste.
24 of Top 25 Magazines Show Newsstand-Sales Decreases in First Half
Subscriptions and Total Circulation Figures Hold Steady

by Nat Ives
Published: August 31, 2009

NEW YORK (AdAge.com) -- Newsstand sales took their sharpest dive of the recession yet in the first half of the year, the semiannual report from the Audit Bureau of Circulations revealed today. Single-copy sales, hurt not just by the economy but also a temporary disruption at magazine wholesalers, fell 12.4% from a year earlier, following year-over-year declines of 11.1% in the second half of 2008 and 6.3% in the first half of 2008.

Twenty-four of the top 25 newsstand sellers posted declines in the first half of 2009, according to the audit bureau, including top seller Cosmopolitan, down 7.8% from the first half of 2008. The lone gainer in the top 25 was Real Simple, which posted a 1.2% increase.

Total paid and verified circulation, however, slipped just 1.2% as subscriptions held their ground, gaining 0.6%, and publishers reduced their use of verified copies, which are distributed free in public places such as doctors' offices, by 3.9%.

Among big magazines (those that report paid and verified circulations over 100,000 copies), 10 of the top 25 posted top-line gains, including the biggest, AARP the Magazine, where overall paid circulation rose 2.8% to 24.6 million.

The biggest top-line gainers included Global Traveler, up 48.3% to 106,654 copies; Off-Road Adventures, up 31.1% to 108,654; Women's Health, up 29.7% to 1.5 million; Hobby Farms, up 29.7% to 126,270; and Taste of Home Healthy Cooking, up 29.4% to 759,472.

The newsstand damage had been anticipated for a first half whose chief bright spot was somber and temporary: special tributes and extra editions devoted to Michael Jackson.

Top 25 U.S. consumer magazines by total paid and verified circulation


AARP the Magazine~24,554,819~23,893,285~2.77%
AARP Bulletin~24,305,715~24,248,164~0.24%
Reader's Digest~8,158,652~8,445,916~-3.40%
Better Homes and Gardens~7,634,197~7,651,178~-0.22%
National Geographic~4,708,307~5,061,047~-6.97%
Good Housekeeping~4,630,397~4,668,818~-0.82%
Woman's Day~3,933,990~3,876,483~1.48%
Family Circle~3,932,510~3,896,088~0.93%
Ladies' Home Journal~3,842,791~3,844,222~-0.04%
AAA Westways~3,831,215~3,820,529~0.28%
Game Informer Magazine~3,601,201~3,498,935~2.92%
Taste of Home~3,302,601~3,198,029~3.27%
Sports Illustrated~3,252,298~3,260,964~-0.27%
TV Guide~2,934,969~3,274,187~-10.36%
Southern Living~2,840,241~2,802,444~1.35%
AAA Via~2,783,833~2,824,461~-1.44%
AAA Going Places~2,521,974~2,547,092~-0.99%
AAA Living~2,458,902~2,445,146~0.56%