Quote Originally Posted by GeneChing View Post
If you follow the link, you'll notice that PIB lists full year-end results, title-by-title and that no martial arts magazines are included on that list. That's because we're all so niche. Niche mags are doing even worse.

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You know what's odd is that from a marketing perspective- niche marketing is very lucrative. You can target your market and the cost of entry is usually a lot less. Heck- there are a lot of people out there that owe their fortunes to niche marketing through magazines. It's a sad world right now. One where it's going to get a lot more difficult to get rich.