I remember about 5 years ago I attended one of the golden leopard seminars. After the seminar sin the sat us all down to make a big announcement. His movie was going to be released shortly and that once people saw it they would be lining up around the corner to sign their kids up. He said it would make shaolin do bigger than taekwondo, even bigger than soccer. He said we were sitting on a gold mine.
Of course the movie still hasn't came out. The whole context of the speech to me was, making more money.